Serge De Nimes x CALM

Serge De Nimes x CALM.

University Project - Marketing and Public Relations

The project brief worked with Birmingham communications agency, Gung Ho. Choosing one of their clients and creating an innovative campaign. I chose to combine the male jewellery brand Serge De Nimes with CALM a mental health charity aimed towards the male communities.

The campaign consisted of an event as well as a limited edition collection where proceeds helped CALM. The event would of been promoted through city wide "clean graffiti" QR codes where users scanned them and up popped promotional videos for the brands collaboration.

The module allowed me to express a more creative side concerning promotional material and concepts to promote a brand offline opposed to the traditional online methods.

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